100K Cap Edition

Celebrating 100,000 of you. Made once, then gone.

$45 Free Shipping Included Will it fit?
Pre-orders close in

This is our first product ever, and we refused to rush it. Every cap is made to order — yours doesn't exist until you claim it. Here's the whole journey:

Real-time updates: you’ll get an email at every key milestone
1
You pre-order Now

Your cap is guaranteed.

2
Pre-orders close When the timer ends

The window shuts forever. The final count goes straight to production — no restocks, no second runs.

3
Your cap gets made June – July

Printed panel by panel, then sewn — made because you ordered it.

4
Caps arrive & get packed Late July

Quality-checked and packed by hand, every order prepped for dispatch.

5
It ships to you August 3

Every order dispatched together.

6
On your head Aug 6–10 est.

3–7 business days from ship date (longer international). Follow it the whole way with your tracking link.

The 100K Edition exists for one reason: 100,000 of us. This page started as one fan posting about F1 — and somehow you all showed up. We wanted to mark the milestone with something real.

Look closer at the red — it's not a pattern, it's pen strokes. The cap looks hand-drawn because that's what this page was: built post by post, sketch by sketch. The design wears the story.

Our logo sits front and center, and the 100K Edition badge is stamped twice — on the brim for everyone to see, and underneath it, where only you know it's there. All three are raised 3D embroidery you can actually feel.

ShellPolyester, structured 6-panel
PrintDigital print fabric, all panels + under-brim
Emblems3D embroidered logo + two 100K badges
SweatbandInner sweatband
StrapMatching fabric
CareHand wash cold, air dry

One size with an adjustable strap — fits head sizes 54–62 cm, which covers about 95% of adults.

52545658606264

Red zone = covered by the adjustable strap (cm)

Not sure? 30-second check: wrap a tape measure (or a string, then measure the string) around your head just above your ears and eyebrows. If the number is 54–62 cm, you're good.

CrownStructured, mid profile
BrimCurved
ClosureAdjustable strap

When will I actually get it?

Caps ship by August 3rd, then 3–7 days to you (longer international). Tracking lands in your inbox the moment yours ships.

Will this cap ever come back?

No. This design exists once, for this milestone. When the timer ends, that's it.

Is this the only thing you'll ever drop?

No — more is coming. And everyone who owns a 100K cap gets early access to every future drop, before anyone else. This cap is your founding member card.

What if it doesn't fit?

The adjustable strap covers 54–62 cm — see the fit guide above. Made-to-order items are final sale, but if yours arrives damaged we'll make it right.

100K Cap Edition
$45